Digital Strategy

Full digital map with the best conversion paths to take users from discovering your brand to purchasing.

Industry trend
Market review
Competition analysis
Buyer personas
Transformed business objectives into strategic KPIs (clear indicators of the performance of your campaigns).

I wil deliver you a complete document with concrete marketing and communication objectives, the best channels to achieve them, your buyers personas, full funnel communication approach, the digital promotion strategy.

African american manager showing marketing presentation

Paid Media accounts management:

Search Engine Marketing (SEM) – Google
Catalog Ads – Google / Meta / TikTok
Conversion Ads – Google / Meta / LinkedIn / TikTok
Consideration Ads – Google / Meta / LinkedIn / TikTok
Awareness Ads – Google / Bing / Meta / LinkedIn / TikTok
APP Install Ads – Google / Meta / TikTok
APP Engagement Ads – Google / Meta / TikTok
Tag / Pixel – Google / Meta / LinkedIn / TikTok / Analytics / GTM
Product feed – Google / Meta / Merchant Center
Creative specifications for design team

Agile performance manager working with all cross-functional teams:

Account management (agencies) – strategy, planning, A/B testing, optimizations, reporting, media plans for the client
Brand – communication strategy, media plans
Creative (copy/design) – asset creation briefs and specifications
Product – define KPIs, forecast results, analyze client touchpoints, improve UX/UI
Martech – build digital dashbors to gather insights, implement tracking
Developers – tracking troubleshooting, improved feed quality
Performance Manager – deliver the right actions to improve digital PPC in-house team’s results

Three adult women discuss the task. Vertical. Concept for business, marketing
African american manager showing marketing presentation

Full PPC Audit:

Accounts audit in line with objectives
Conversion funnel reviewed
Check and improve tracking for different touchpoints and unlock targeting capabilities
Ad account structure, analytics & KPIs
Optimisation guidelines